This film felt real and unfortunately, that’s not magic that can be recaptured in 2022. People sent the actor’s families sympathy cards, even IMDB listed Heather Donahue, Joshua Leonard, and Michael C.
The blair witch project movie#
People generally thought that this movie was real. The internet was still new around this time, so inside scoops on whether The Blair Witch Project was fact or fiction didn’t exist. Since found footage wasn’t much of a genre before The Blair Witch Project, the marketing team capitalized on that by actually making this seem as if the film was a real documentary. The original is definitely iconic because of the mark it left on the movie world as a whole, but the key to its success all comes down to marketing as well. Granted, The Blair Witch Project was the reason that the found footage genre actually became a thing in cinema however, the film is not The Exorcist. Here’s the thing, I don’t think Lionsgate truly understands the reason that The Blair Witch Project became such a huge hit during the 90s. Given the fact that The Blair Witch Project are cheap films to make, it’s not shocking that Lionsgate hasn’t given up trying to get this franchise white-hot again, but the question is, should they just let the franchise die at this point? 16 years later, a surprise sequel was made, reconning Book of Shadows, but it didn’t necessarily matter as Blair Witch also bombed critically and financially as well. Not surprisingly, executives tried to capitalize on the brand’s name, but the sequels didn’t even come close to matching the success of the first film.īook of Shadows: Blair Witch 2 ditched the found footage concept and tried to dive deeper into the mythology of the world, but it was trashed by fans and critics soundly. The Blair Witch Project was a cultural phenomenon upon release and more importantly, it made nearly $250 million worldwide. Over the course of several days, the students get lost and in turn, they end up having to deal with the consequences of trying to uncover the truth about a horrific legend. If you’ve been living under the rock when it comes to horror, the 1999 feature stars three film students who embarked on a documentary journey about the Blair Witch. Surprise, surprise, a reboot of the iconic film is reportedly being discussed by Lionsgate.
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